This project was one I worked on in my Branding 2 class in college. The goal of the assignment was to create new branding for a company of our choosing. I chose Petzl because they are a good company but their logo has never made sense to me. I wanted to keep the base concept with the container but use it a more intentional way. Using a carabiner pushes the idea of them being a climbing brand and also makes use of the concept from their previous logo.
LOGO AND BRANDING
